It's safe to say...video content is here to stay. According to a 2020 study by Renderforest, "85% of people say that video helps them connect with brands more effectively." As 99% of marketers say they will continue to use video marketing, the video marketing industry is on pace to hit $22 billion (Review42).
So with the demand and ROI on video content way up, what's the best way to invest?
Use a professional videographer/production company.
Here are our top 3 reasons to invest in hiring a professional over DIY:
There's a lot more to video than meets the eye
These days, people don't only love video, they are far more likely to watch and engage with a video that is well-lit, entertaining and sounds good. Think about the kind of videos you want to watch and engage with. A professional is well-versed in making eye-catching and fun video content and can apply your message accordingly.
It's an investment, not an expense
The value of marketing with professionally made video has a huge ROI. There is over 2 billion active users that consume over 1 billion hours of video content per day on YouTube alone. A few facts from Renderforest:
70% of businesses say that videos boost brand awareness.
51% of businesses agree that videos increase traffic.
Videos help businesses get 66% more qualified leads.
44% of people are more likely to buy a product after watching a video about it.
It's part of a solid marketing plan
Video production companies know that doing the right thing with the right video is crucial of any marketing plan. It's vitally important to know and understand your audience and be perfectly clear about the message of your business. A professional will guide a business in creating something unique that conveys that message to the right people. Videos will be designed to engage repeat customers and draw in new leads to your funnel.
If your business hasn't jumped on the video band wagon yet, the time to leverage video marketing is NOW.
Just putting something together and throwing it out there with fingers crossed is NOT a solid marketing strategy.
Don't know where to begin when it comes to video marketing?