Like most questions in marketing, there is no exact one way to create a good LinkedIn headline. First, ask yourself 'what am I doing here on LinkedIn?'
Are you looking for a new job?
Are you recruiting?
Are you connecting with current colleagues?
Are you expanding your network?
Are you targeting potential prospects?
Whatever the reason may be, it's important that your headline is clear and is written in such a way that it provides key information for the ideal profile viewers you are going after. For example, if you're looking for a job, include key words that fit your dream job. If you're a business owner, be sure to include your brand and what is does and how it can help the people you're looking to connect with.
Here are our top 5 tips for creating an effective LinkedIn Headline:
It's important to be concise but also specific. Include your title and your company and also a description of what you actually do and possibly who you service.
What NOT to do: Sales Leader Helping People With Their Finances
Avoid "Buzz Words"
Don't use trendy "buzz" words that don't really mean much or what you are trying to get at. Instead be straight and to the point. In other words, be REAL.
What NOT to do: Personal Life Transition Consultant
This person is clear about their certifications and also use the key words effectively to communicate who they can best serve (i.e. someone going through recovery or grief).
Emojis: Yea or Nay
We've all seen headlines with a ton of emojis. Rule of thumb is use them if it makes sense. In other words, use emojis with an actual purpose.
This person's effective use of an emoji helps immediately convey that she helps drive growth for the companies she services by doing what she has written before it.
Separate the different pieces of information that you're including to make it easy to quickly read and get the point.
Here, the proper keywords are used to convey very specifically what they are an expert in and who they service. This is very easy to read quickly with the effective use of separators.
Whether it's using a clever catch phrase to grab attention or a compelling CTA (call-to-action), be creative with your headline so that a viewer will want to read more about you.
Here, the person ends their headline with an easy call to action. Before it, they are clear about what they can do for a potential profile viewer in a compelling way which would encourage that viewer to want to find out more.
Conclusion About LinkedIn Headlines
There is no exact way of doing a LinkedIn Headline but there should be no two that are exactly the same.
The key takeaways are be yourself and be compelling.
You know what else sets your profile apart from the masses out there?
A great LinkedIn profile video (cover story).